Primerica Recruitment

Went to a Primerica meeting tonight since I had nothing better to do. I had flashbacks to my Vector Marketing (selling Cutco) days. (My now-husband-just-friends-at-the-time bought the largest set from me. He intended to buy one good chef's knife and ended up buying a $400 set. As a broke college student. And we were only friends at the time. And I didn't show him any cleavage.)

Primerica is the marketing arm of Citigroup. Educating folks on investing for retirement and, of course, selling their products/services. But they talked a lot about recruiting others. Selling insurance, mutual funds and such is one thing (I would like educating people about money, course this would be from a biased standpoint, which I wouldn't like), but recruiting friends and family--no thanks.

I think Citgroup's plan is this: Recruit as many people as possible and have those folks sell to as many of their friends and family as possible. Doesn't need to go out further than that, and most recruitees won't last long, but it won't matter. Citigroup isn't interested in making a millionaire out of me--they're interested in getting as many people signed on with their products as possible. But to do that, they've got to emphasize recruitment.

My definition of a salesperson: someone who convinces someone else she is on their side when she is really not.

Tags: Primerica, Citigroup, Cutco, Vector Marketing, sales, selling, financial, recruiting, salesperson, salesman, financial education, invest